“Exquisite simplicity”
Lauded as the inventor of the modern wedding dress, Ethiopian-born designer Amsale Aberra got her start with one very important gown, her own. Seeking a more modern silhouette and a more pared-down style in an era of ornate embellishments, Amsale created a dress that was elegant in its simplicity quietly impactful and distinctly personal. That first gown has since inspired every Nouvelle Amsale design, earning a reputation for understated glamour and unwavering attention to detail, and three decades later, her refined and modern aesthetic endures in a variety of collections.
A reflection of her founding philosophy of elegant simplicity, each design is delicately handcrafted using couture dressmaking techniques in Amsales’s New York City atelier. The pieces exude modern femininity, unstated glamour and attention to detail—and each beautifully mirrors its bride’s unique personal style. The house’s ethos honors Amsale’s lifelong pursuit of enduring style that evokes feeling and connection, an indelible legacy that is felt in every design. “I believe that true style knows no place or time – more than an aesthetic, style is a way of living” – Amsale Aberra
Amsale was passionate about craftsmanship, sustainability and individuality, and her legacy lives on in the way they still create. Sophisticated gowns with crisp, clean lines, from classic ballgown silhouettes to the fit-to-flare, featuring draped bodices, hand-embroidered embellishments, appliqués and bows, illusion backs and exquisite materials like duchess satin, faille, organza and silk chiffon.
Nouvelle Amsale is exclusively available in Norway at White by Green.
Highlights from our selection
Golda side